Strategic Management
Apply core planning, organization, and direction principles across any type of organization.

Start your business career in Guatemala: finance, marketing, operations, and strategic leadership from day one.
Completa este formulario y un asesor académico se comunicará contigo pronto.
The Bachelor in Business Administration (BBA) from EADE is a comprehensive undergraduate program designed to prepare professionals capable of leading any functional area of a business from day one of their career.
The BBA solidly covers corporate finance, strategic marketing, operations, accounting, and team leadership, combining theoretical foundations with real business cases that prepare students for the global corporate world.
Through a practical, results-oriented methodology, you will develop the analytical and managerial skills needed to start your professional career with a 360-degree strategic business vision.

Apply core planning, organization, and direction principles across any type of organization.
Interpret financial statements and manage budgets to make profitable decisions.
Design commercial and brand-positioning strategies aimed at today's consumer.
Optimize production processes and value chains to maximize organizational efficiency.
Develop communication and people-management skills in dynamic business environments.
Formulate and implement innovative business models with a sustainable growth vision.
Designed for young professionals and future entrepreneurs looking to start their careers with a comprehensive business vision.
Young people seeking a comprehensive business education to start their professional career on solid footing.
Students with their own business vision who want practical business management tools.
Employees looking to formalize and strengthen their work experience with an international university degree.
People looking to shift into the business world through structured, flexible training.
Investing in your intellectual capital is one of the best decisions you'll ever make. If you're planning your education, check out our recommended programs:



Antes de aplicar, resuelve las dudas más comunes sobre duración, modalidad, requisitos y titulación de este programa.
Ver todas las preguntas frecuentesThe BBA has a duration of 24 Full Months.
The BBA is taken in 100% Online format, delivered as 100% Online with Live Classes, under the Learning by Doing methodology.
The main requirement to enroll is: High School Diploma.
International University Degree. Dual European Degree Option.
The BBA develops key skills such as: Strategic Management, Corporate Finance, Strategic Marketing and more. Each module is designed to strengthen your professional profile with a practical, results-oriented approach.
The BBA is designed for Recent Graduates and Future Entrepreneurs looking to specialize and advance their careers. It's also ideal for entrepreneurs and consultants who need to strengthen their leadership skills.
We use the Learning by Doing methodology, combining theory with real-world practice. Students work on business cases, collaborative projects, and real-situation analysis, ensuring learning that's immediately applicable at work.
The BBA offers a dual-degree option. This lets you earn recognition both in Guatemala and internationally, increasing your competitiveness in global markets and opening career opportunities abroad.
The process is simple: complete the admissions form on our platform, and an academic advisor will contact you to confirm your registration and answer any questions. Admissions are open year-round.
We offer several financing and scholarship options. We recommend contacting our admissions team to learn about investment ranges and scholarships based on academic merit, athletics, or financial need.
Yes. The degree earned in the BBA is internationally recognized. EADE holds accreditation that guarantees the validity of our degrees in Guatemala and across Central America.
Join the next cohort of the Bachelor in Business Administration (BBA) and build the foundation of your professional future.