Master's Degree in Guatemala

MMK | Master in Marketing & Sales

Master digital marketing tools in Guatemala: branding, e-commerce, growth hacking, and high-level commercial strategy.

12 Months

100% Online

Bachelor's Degree

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— THE PROGRAM

Commercial Strategy in the Digital Age

The Master in Marketing & Sales (MMK) from EADE is a cutting-edge graduate program designed to develop marketing and sales directors capable of leading commercial transformation in the digital age.

Unlike traditional programs, the MMK focuses deeply on omnichannel strategies, strategic branding, growth hacking, and e-commerce, plus quantitative data analysis for commercial decision-making.

Through a practical, interactive model, you will build real conversion campaigns and master the agile methodologies that will accelerate the growth and visibility of your brand or organization in highly competitive markets.

MMK Program Overview

ReconocimientoInternational Graduate Degree

TitulaciónDual European Degree Option

Duración12 Full Months

Formato100% Online with Live Classes

MetodologíaLearning by Doing

Digital Marketing

Master SEO, SEM, digital advertising, and conversion campaigns focused on return on investment.

Strategic Branding

Design and manage strong brand identities that connect emotionally and durably with your consumer.

Research & Data

Apply web analytics and advanced metrics to model and predict digital consumer behavior.

E-commerce

Design optimal payment gateways and e-commerce platforms for direct-to-consumer selling (B2C and B2B).

Growth Hacking

Apply agile, rapid-growth methodologies to optimize user acquisition, activation, and retention.

Content & Media

Develop high-commercial-value content strategies, creative copywriting, and social media management.

Marketing Professionals

Marketing specialists and account executives looking to update their knowledge of digital trends and data analytics.

Entrepreneurs and Partners

Business founders who want to lead their own commercial strategies and reduce dependence on agencies.

Directors and Managers

Commercial and corporate sales leaders who need to understand digital management to lead multidisciplinary teams.

Creators and Writers

Designers and creative communicators looking for strategic and financial foundations to scale into leadership roles.

— PREGUNTAS FRECUENTES

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The MMK has a duration of 12 Full Months.

The MMK is taken in 100% Online format, delivered as 100% Online with Live Classes, under the Learning by Doing methodology.

The main requirement to enroll is: Bachelor's Degree.

International Graduate Degree. Dual European Degree Option.

The MMK develops key skills such as: Digital Marketing, Strategic Branding, Research & Data and more. Each module is designed to strengthen your professional profile with a practical, results-oriented approach.

The MMK is designed for Marketing Professionals and Entrepreneurs and Partners looking to specialize and advance their careers. It's also ideal for entrepreneurs and consultants who need to strengthen their leadership skills.

We use the Learning by Doing methodology, combining theory with real-world practice. Students work on business cases, collaborative projects, and real-situation analysis, ensuring learning that's immediately applicable at work.

The MMK offers a dual-degree option. This lets you earn recognition both in Guatemala and internationally, increasing your competitiveness in global markets and opening career opportunities abroad.

The process is simple: complete the admissions form on our platform, and an academic advisor will contact you to confirm your registration and answer any questions. Admissions are open year-round.

We offer several financing and scholarship options. We recommend contacting our admissions team to learn about investment ranges and scholarships based on academic merit, athletics, or financial need.

Yes. The degree earned in the MMK is internationally recognized. EADE holds accreditation that guarantees the validity of our degrees in Guatemala and across Central America.

— PRÓXIMA COHORTE

Ready to master Digital Marketing?

Join the next cohort of the Master in Marketing & Sales (MMK) and become part of the marketing elite of Latin America.

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