Privacy Policy
— TRANSPARENCY AND TRUST

Privacy Policy

Last updated: July 5, 2026

At Grupo Educativo EADE ("EADE", "we") we respect your privacy and are committed to protecting the personal data you share with us through our website, admissions forms, and contact channels. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have over it.

01

Data Controller

The controller responsible for processing your personal data is Grupo Educativo EADE, with corporate offices at 8a Calle 1-71, Zona 10, Edificio Ciudad Vieja, Torre EADE, Guatemala City, Guatemala.

02

Data We Collect

We collect personal data when you fill out any of our forms (admissions, contact, scholarships, or the ambassador program), including:

First and last name.
Email address and phone number.
Academic program of interest and estimated investment budget.
Technical browsing data (IP address, browser type, pages visited) collected automatically through cookies.
03

Purpose of Processing

We use your personal data to: respond to your request for information or admission, contact you through our team of academic advisors, manage your enrollment or scholarship process, send you communications related to our academic programs, and improve the browsing experience on our website.

05

Sharing with Third Parties

We use HubSpot as our customer relationship management (CRM) and marketing automation provider to process forms submitted through our site. HubSpot processes your data solely on our behalf and under our instructions, in accordance with its own privacy and security policies. We do not sell or rent your personal data to third parties for commercial purposes unrelated to EADE.

06

International Data Transfer

Because we use cloud service providers with infrastructure outside Guatemala (including HubSpot), your data may be stored or processed on servers located in other countries. In all cases, we require our providers to maintain security and confidentiality standards appropriate to the sensitivity of the information.

07

Cookies and Similar Technologies

Our site uses functional and tracking cookies (including HubSpot's hubspotutk cookie) to identify your session when you submit a form and to understand how you interact with our content. You can configure your browser to reject cookies; keep in mind this may affect how some forms on the site function.

08

Retention Period

We retain your personal data for as long as necessary to fulfill the purpose for which it was collected, or until you exercise your right to cancellation under the "Your Rights" section of this policy.

09

Your Rights

You have the right to Access, Rectify, Cancel, and Object (ARCO rights) to the processing of your personal data at any time. To exercise these rights, contact us through the channels listed below, specifying your request and including information that allows us to verify your identity.

10

Information Security

We implement reasonable technical and organizational measures to protect your personal data against loss, unauthorized access, alteration, or improper disclosure. However, no internet transmission system is 100% secure, so we cannot guarantee its absolute security.

11

Minors

Our services are directed at adults interested in higher education programs. We do not knowingly collect personal data from minors without the verifiable consent of their parents or legal guardians.

12

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page indicates the current version.

13

Contact

If you have questions about this Privacy Policy or wish to exercise your ARCO rights, contact us:

8a Calle 1-71, Zona 10, Edificio Ciudad Vieja, Torre EADE, Guatemala City
+502 2315 9868
info@eade.org.es