Digital Marketing
Apply SEO, SEM, and digital advertising techniques for results-focused conversion campaigns.
Bachelor's Degree in Guatemala
BMK | Bachelor in Marketing
Build brands and commercial strategies in Guatemala: branding, digital marketing, sales, and consumer behavior.
24 Months
100% Online
High School Diploma
Admisiones
Solicita tu Admisión
Completa este formulario y un asesor académico se comunicará contigo pronto.
— THE PROGRAM
Commercial Strategy from the Ground Up
The Bachelor in Marketing (BMK) from EADE is an undergraduate program designed to develop creative and analytical professionals capable of building brands and commercial strategies that connect with today's consumer.
The BMK integrates branding, digital marketing, consumer behavior, and sales management, combining creative foundations with analytical data tools to maximize the commercial impact of any organization.
Through a practical methodology built around real campaigns, you will develop the skills needed to design, execute, and measure marketing strategies in highly competitive digital environments.
BMK Program Overview
ReconocimientoInternational University Degree
TitulaciónDual European Degree Option
Duración24 Full Months
Formato100% Online with Live Classes
MetodologíaLearning by Doing
Key Skills You Will Develop
Branding & Communication
Design strong brand identities that connect emotionally with consumers.
Consumer Behavior
Research and analyze consumption patterns to design effective commercial strategies.
Sales & E-commerce
Structure sales processes and e-commerce platforms for direct-to-consumer selling.
Content & Creativity
Develop high-commercial-value content strategies and persuasive copywriting.
Marketing Analytics
Measure and interpret campaign metrics to optimize commercial return on investment.
— PERFIL DEL PARTICIPANTE
Who Is It For?
Designed for young creatives and commercial minds looking to start their careers leading brands and marketing strategies.
Recent Graduates
Creative young people seeking a comprehensive marketing education to start their professional career.
Future Entrepreneurs
Students who want commercial tools to launch and position their own brand.
Content Creators
Communicators and designers looking for a solid strategic foundation in marketing and business.
Young Professionals
Employees in commercial roles looking to formalize their experience with an international university degree.
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Resolvemos tus Dudas
Antes de aplicar, resuelve las dudas más comunes sobre duración, modalidad, requisitos y titulación de este programa.
Ver todas las preguntas frecuentesThe BMK has a duration of 24 Full Months.
The BMK is taken in 100% Online format, delivered as 100% Online with Live Classes, under the Learning by Doing methodology.
The main requirement to enroll is: High School Diploma.
International University Degree. Dual European Degree Option.
The BMK develops key skills such as: Digital Marketing, Branding & Communication, Consumer Behavior and more. Each module is designed to strengthen your professional profile with a practical, results-oriented approach.
The BMK is designed for Recent Graduates and Future Entrepreneurs looking to specialize and advance their careers. It's also ideal for entrepreneurs and consultants who need to strengthen their leadership skills.
We use the Learning by Doing methodology, combining theory with real-world practice. Students work on business cases, collaborative projects, and real-situation analysis, ensuring learning that's immediately applicable at work.
The BMK offers a dual-degree option. This lets you earn recognition both in Guatemala and internationally, increasing your competitiveness in global markets and opening career opportunities abroad.
The process is simple: complete the admissions form on our platform, and an academic advisor will contact you to confirm your registration and answer any questions. Admissions are open year-round.
We offer several financing and scholarship options. We recommend contacting our admissions team to learn about investment ranges and scholarships based on academic merit, athletics, or financial need.
Yes. The degree earned in the BMK is internationally recognized. EADE holds accreditation that guarantees the validity of our degrees in Guatemala and across Central America.
— PRÓXIMA COHORTE
Ready to build Brands With Impact?
Join the next cohort of the Bachelor in Marketing (BMK) and become part of the new generation of digital marketers.